Today USUE students visited a fascinating master class " How to Find and Use Gaming Fun for Business" by Elena Isayeva, Doctor of Economics, professor of Dostoevsky Omsk State University, head of the «Architectonics» business school.
Elena Isayeva told about her masterclass, «I would like to show how to use gamification from two sides. The first one is for future marketers who will work with clients. Accordingly, in this part I will tell what game mechanics can be invented in their marketing campaigns to make customers easily attracted, to make them play and share impressions with each other. The second — for those students who are ready to be involved in internal HR and to be engaged in teaching people. Here I will talk how game mechanics work in training.»
During the masterclass, the participants were given the opportunity to create a prototype game to motivate a person to perform certain actions.