In the framework of the 7th Week of Marketing and Advertising, USUE students can visit a number of workshops and professional events. Today, a masterclass on customer interaction through social networks was held by a specialist of the Internet Communications Department of the Ural Bank for Reconstruction and Development Boris Shleynov.
"My presentation is for those who are going to work in business. Many marketers believe that it is important to get into the wallet, but they are wrong. The main goal is to penetrate into one’s head. To enter the head means to get in the mind and then - in the wallet. Today I will talk not only and not so much about sales as about the formation of loyalty," Boris began his speech.
Through an example of two organizations for which the narrator is carrying out projects in social networks, he spoke about increasing consumer activity, behavioral scenarios, building KPI, and a new trend in social networks - changing the client's mind. A separate block of his speech was devoted to guerrilla marketing and it caused the most heated discussion among listeners.
"In social networks, everything that affects the promotion changes every week. If you have not noticed something on time, then you will lose to competitors," Boris Shleynov concluded his speech.