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Roundtable City Branding: Development Prospects in the Context of New Industrialization
Eurasian Research Institute of Man
Draft program
"City Branding: Development Prospects in the Context of New Industrialization"
Date: April 12, 2018
Venue: Yekaterinburg, USUE, 8 Marta Str., 62, 1 floor, room 150.
Time: 15:00-17:00.
Agenda:
• Case study;
• Analysis of the best practice of strategic planning for social and economic development and promotion of Ural cities;
• Presentation of the best urban development projects in the context of new industrialization.
Work schedule:
Reports - 7 minutes.
Contribution to the discussion - 5 min.
Moderator:
Olga Ergunova, Ph.D., associate professor, the USUE Department of Regional and Municipal Economics and Management, a member of the Marketing Guild.
15:30 - 15:35 – greetings to the participants:
Yakov Silin, USUE Rector, Doctor of Economics, professor.
Reports:
"Promotion of City Brand: Yekaterinburg Experience"
Alexei Pryadein, Ph.D., head of the Department of Economy at the Yekaterinburg Administration.
Andrei Koryukov, deputy head of the Yekaterinburg Administration for Strategic Planning, Economy, and Finance.
Yevgeny Animitsa, an adviser to the USUE Rector, chair of the USUE Department of Regional and Municipal Economics and Management, Doctor of Geographical Sciences, professor.
Natalia Vlasova, Doctor of Economics, professor, USUE Department of Public and Municipal Administration.
"Building of Trends of New Industrial System for Single-Industry Town"
Svetlana Pyankova, associate professor, the USUE Department of Regional and Municipal Economics and Management, member of the Board and Presidium of the Ural Branch of the Free Economic Society of Russia.
"Development of a Small Satellite Town: the Case of Sysert"
Jan Kozhan, founder of the coworking company "Sol" and "Ogon. Burger. Bar".
"Every Coat of Arms and Flag Are Conglomeration of History"
Valentin Kondyurin, the leading armorist of the Russian Federation, a member of the commission on official symbols of Sverdlovsk Oblast.
"How to Make a City Famous and Events Profitable"
Elmira Samokhina, an adviser to the head of the Administration of Polevskoye.
"Yekaterinburg: Branding Experience 2011-2018. The Dialogue between Government and Society"
Ksenia Arkhangelskaya, brand consultant, associate professor of the USUE Department of Marketing and International Management, a member of the expert council and the jury of the contest for the development of Yekaterinburg logo.
16: 40-17: 00 - discussion
Photo session near room 150
