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USUE discussed how to involve the staff of enterprises in corporate volunteering
At Ural State University of Economics, a meeting of the Sverdlovsk Regional Union of Industrialist and Entrepreneurs (Russian abbreviation - SOSPP) was held. It was organized with the active participation of the USUE Department of Labor Economics and HR Management. The main topic of discussion was a corporate social responsibility as an indispensable element of the organization's sustainable development, in particular, such areas as corporate volunteering and corporate charity.
Opening the meeting, Tatyana Kansafarova, SOSPP executive vice-president, said that corporate volunteering was a mechanism for forming stable relations with the state and local communities and maintaining the social image of the organization. "The number of Russian companies implementing the principles of social responsibility is constantly growing. The corporate responsibility today becomes a modern style of business activity that influences the process of making managerial decisions,” Tatyana Kansafarova said.
Ruslan Dolzhenko, the chair of the USUE Department of Economics and HR Management, shared his research on corporate volunteering as an efficient tool for personnel policy and an important factor in the formation of an employee’s involvement and loyalty. In particular, he outlined possible points of cooperation of industrial enterprises with research departments of the university, which can provide advanced research in the field of staff involvement.
The participants of the meeting were provided with information on the National Council for Corporate Volunteering (NCCV) established 4 years ago to summarize the best practices of implementing corporate volunteer projects and to develop and disseminate the best solutions in this area.
Today, the branches of the National Council operate in 7 regions of Russia. On their basis, companies conduct joint events, exchange experiences and share common practices. 30,000 corporate volunteers are active participants in socially significant events in the cities and regions where companies are present. This platform, which unites representatives of more than 30 active domestic and international companies, is already a reliable partner of the Ministry of Economic Development of the Russian Federation in implementing the block of activities for the development of volunteerism in the corporate sector.
Representatives of the companies that are part of the Urals branch of the National Council for Corporate Volunteering, Irina Ermakova, deputy director for personnel management at PAO “T Plus” Sverdlovsk Branch, and Anna Buslyakova, corporate governance officer for the Philip Morris Sales & Marketing, talked about the development strategy of the National Council for Corporate Volunteering and invited socially responsible companies to participate in its work.
Anna Bushlyakova spoke about the plans for the development of the NCCV, "In Volunteer’ Year-2018, our company will actively participate in the creation of new NCCV regional offices and improve the efficiency of the existing ones, combining volunteer efforts with other companies and exchanging the best practices of corporate volunteering."
Among the participants of the meeting were representatives of enterprises and organizations of the Sverdlovsk region, where corporate volunteer programs are being successfully implemented.
Andrei Dobrynin, project manager of the department of corporate culture development at the Ural Bank of the Sberbank of Russia, spoke about the principles of volunteering in the bank, "The principles of volunteering in Sberbank are built on the fact that every employee of the bank can act as an organizer of a volunteer project. The volunteer community is built on employees’ self-organization and any form of voluntary participation of employees in solving social problems is welcomed: from money investment to the implementation of an independent project. We can say that this work is organized according to the principle "We give opportunities, not gifts," the speaker explained.
According to Dmitry Galenkovsky, HR director of Uralelectromed, the company has programs of corporate volunteering for the improvement of territories and environmental actions. Volunteers help veterans, take part in city mass events, assist in the work of animal shelters and conduct other programs. The powerful production facilities and a systematic approach to "social" investments allow the enterprise to pursue a comprehensive social policy, both inside the plant and in the territories of its presence.
Along with the existing programs of corporate social responsibility, Sverdlovsk Railways has successfully implemented corporate charity projects.
Following the results of 2017, the Ministry of Transport and Road Development awarded the Sverdlovsk Railway with the II place in the nomination "Best Beneficiary of the Sverdlovsk Region". This was told by Pavel Lukshin, deputy head of SRR Personnel Management Service, a branch of Russian Railways.
The participants of the event concluded that corporate social programs were an important and necessary condition for sustainable business and made a significant contribution to the economic development of regions.
Following the meeting, the participants adopted a number of decisions with recommendations for Sverdlovsk region employers to take part in the contest "Leaders of corporate charity” of the Donors Forum, the project “Library of Corporate Practices” of the Russian Union of Industrialists and Entrepreneurs, and to join the initiatives of the Ural office of the National Council for Corporate Volunteering.
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