Today, Ural State University of Economics hosted a meeting of the Eurasian Research Institute of Man (ENIICH). The topic of the meeting was a reflection of one of the acute problems of the modern world and gathered outstanding scientists to solve the contradiction between individual and social concepts of man’s self: Two concepts of man’s self - individualistic and collectivist - serve as the basis for different interpretations of the same political, economic and moral problems. How do these contradictions manifest themselves in the daily life of society?