Within the framework of the 2nd Ural Economic Forum "The Urals Area - a Driver of Neoindustrial and Innovative Development of Russia", an open lecture “Noonomy as a model of social order: prerequisites for the emergence, its essence, and mechanism of formation" was delivered online by Sergei Bodrunov, President of the Free Economic Society of Russia, President of the International Union of Economists, RAS expert, director of the S. Witte Institute of New Industrial Development.