One of the events of MAEF-2021 at USUE was Vysota regional interactive forum of entrepreneurs dedicated to the Day of Russian Entrepreneurship and organized by the Ural Branch of the Free Economic Society of Russia, the Institute of Trade, Food Technologies and Services, and the USUE Department of Tourism Business and Hospitality. Its participants were small and medium-sized businesses of the Ural Federal District, government officials, scientists, and educators.