Ural State University of Economics hosted a roundtable on «Marketing and Advertising-2017. Important Trends and New Technologies. » The list of participants included leading marketers of the city, owners of marketing services companies, and specialists engaged in marketing in large organizations. The moderator of the roundtable was Ksenia Arhangelskaya, Director for Marketing at ScienceFiles rating company, a business coach, and a lecturer at USUE Department of Marketing and International Management.