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Meeting International Standards
Researchers from Ural State University of Economics (USUE) took part in the 78th Frankfurt Book Fair in Germany, where they presented two academic works dedicated to artificial intelligence. Both publications were awarded diplomas by the International Academy of Natural Sciencies.
The fair brought together 4,000 exhibitors showcasing their book editions. Artificial intelligence emerged as one of the event’s key themes, with professional discussions actively exploring its potential applications in translation, editing, production, marketing, and data management.
Researchers from Ural State University of Economics (USUE) presented their scientific monograph titled Natural and Artificial Intelligence in the University Educational Process. The book explores how human and machine intelligence can be combined in higher education. Specifically, the authors examine the neuroscience behind human thinking alongside the fundamental principles of how AI operates. The work was co-authored by Viktor Chasovskikh, doctor of technical sciences and professor at the USUE Department of Chess Art and Computer Mathematics; Vladimir Usoltsev, doctor of agricultural sciences and professor at Ural State Forest Engineering University (USFEU); and Elena Kokh, candidate of agricultural sciences and associate professor at USUE.
“One of the key conclusions of the monograph is that AI is a probabilistic generator of responses to user queries, and the reliability of its answers is not absolute. Currently, universities are massively integrating AI into the educational process and even conducting research based on the ‘AI instead of a professor’ model. The monograph refutes this thesis: a university lecturer is not merely a source of information or a producer of texts. They serve as a bearer of a scientific school, professional experience, academic culture, methodological thinking, pedagogical responsibility, a value-based stance, and live interaction with students,” noted Viktor Chasovskikh.
Another work presented at the exhibition is the practical guide Generative Artificial Intelligence, GPT, and Machine Learning in the ML.NET Environment. It was authored by faculty members of Ural State University of Economics: Viktor Chasovskikh, doctor of technical sciences and professor; Galiya Akchurina, senior lecturer at the Department of Chess Art and Computer Mathematics; Evgeny Starikov, candidate of economic sciences and associate professor; and Elena Kokh, candidate of agricultural sciences and associate professor. The guide is intended for university students studying information technologies and AI.
Held since 1949, the Frankfurt Book Fair is one of the world’s leading international platforms for professional exchange in the publishing industry. The 78th Frankfurter Buchmesse took place from October 7 to 11, 2026, at the Messe Frankfurt exhibition center in Frankfurt am Main, Germany, attracting 236,000 visitors from 137 countries.
