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USUE students presented advertising strategies for the brand Molochny Gurman
Bachelor students of MM-14 group majoring in International Management presented their own ideas for promoting the products of this trademark to the top management of the Molochny Gurman company.
Within two months, undergraduate students worked to create an advertising concept for Molochny Gurman company under the guidance of Associate Professor at the USUE Department of International Business Olga Ergunova. All teams of students took a creative approach to the project and each showed initiative. A lot of ingenious methods for promotion of the dairy company were presented, which should contribute to its development and promotion in the market. It is also encouraging that the students developed strategies for a real company and not for "case studies" with their fictitious companies and problems that are familiar to every student.
The management of Molochny Gurman highly appreciated the creativity of the developed concepts. According to Andrey Shakhov, the director of the company, "The future of the brand promotion depends on how competently and accurately the concept of the advertising campaign is developed. Therefore, to create an advertising concept, it was decided to appeal to students, because their ideas are creative and fresh. The result just made us happy! "
The first place was taken by the team, which included Yulia Karpova, Sofya Podkina, Artem Kudasov, and Tatyana Kuznetsova. They offered the company to distribute products through vending machines, and presented their feasibility study and the way of implementing this strategy.
The feedback of students from participating in such a project is the most enthusiastic. They thank for this opportunity and hope that their ideas, sooner or later, will come true!
